tong.zhao@nyu.edu

+852 6951 0714

EXPERIENCE

Marketing, partnerships, and data-driven operations experience across higher education, film, and theatre.

Marketing & Recruitment Supervisor | NYU Office of Undergraduate Admissions

Nov 2022 – May 2025 | New York, NY

High-volume admissions operations across visitor experience, customer service operations, recruiting analytics, and weekly digital content. Supervised 150+ student ambassadors, supported 600+ visitors daily, and managed recruiting cycles for 700+ applicants.

  • Visitor Ops: Managed Welcome Center + tours supporting 100+ visitors/hour (check-in/verification, seating flow, group assignments); resolved real-time issues (overbooking, late tours, escalations) and strengthened peak-day execution.
  • Customer Service Ops: Supervised 1,500+ daily calls/emails; enforced <30s response target in Genesys Cloud; standardized scripts/escalations and quality-checked replies (accuracy/tone) with Slate.org documentation.
  • Recruiting Analytics: Managed hiring funnel (700+ applicants → 100+ interviews → 50+ offers); built Qualtrics + Excel scoring dashboards and tracked interviewer scoring variance to improve calibration and evaluation consistency.
  • MeetNYU Content (Weekly): Produced WordPress updates for MeetNYU website + Instagram / TikTok posts/short videos for @MeetNYU with IG 67.9K followers | TikTok 53.4K followers / 1.3M likes.

Tools: Excel, Qualtrics, Genesys Cloud, Slate.org, Humanity (TCP), WordPress

Skills: Operations Management, Customer Service, Recruiting, Data Analysis, Social Media Marketing

Treasurer, General Manager, Assistant Producer | Tisch New Theatre (NYU)

Sep 2021 – May 2023 | New York, NY

Off-Broadway production finance + operations across budgeting, box office, and tech-week coordination. Managed USD$30K budgets/show ($90K total) and delivered 9 sold-out Off-Broadway performances (200-seat; 1,800 tickets); grew Instagram to 4,000+ followers.

  • Finance: Managed USD$30K budgets/show ($90K total) for 9 sold-out performances (200-seat; 1,800 tickets) across Amélie (3), Spring Awakening (1), Cabaret (5); built a full-cycle finance system (budget/ forecast, approvals, reimbursements, recoupment, post-show reports) in Google Forms/Sheets to shorten turnaround time.
  • Box Office + Front of House: Owned space booking, box office setup, usher staffing, and house policies (late seating/comps/audience flow); reconciled ticket sales, tracked comps/rush, verified totals, and delivered settlements/closeout.
  • Production Ops: Ran production meetings and tech-week calendars; documented notes, assigned owners, and tracked action items; negotiated vendor discounts + in-kind support (Whizz and Buzz, The Cutting Room) and drafted offer letters/contracts.
  • Marketing + Pricing: Produced behind-the-scenes photo/video content, grew to IG followers 4,000+, and implemented segmented pricing tiers + comp strategy to balance accessibility and revenue.

Tools: Google Workspace (Sheets, Forms, Drive, Docs, Slides, Gmail, Calendar)

Skills: Budgeting & Forecasting, Finance Reconciliation, Vendor Negotiation, Event Production, Contract Administration

Sponsorship Team Leader | Fusion Film Festival (NYU)

Nov 2021 – May 2025 | New York, NY

Led Fusion Film Festival’s sponsorship function end-to-end, turning targeted outreach into high-retention partnerships and fully delivered activations. Secured USD$10,000+ annual in-kind value and integrated sponsors across key touchpoints for March festivals (2022–2025) with 1,000+ attendees annually.

  • Partnership Growth: Closed 15 partnerships from 20 targets (75% close rate), delivering USD$10,000+ annual in-kind value (e.g., Adobe, Canon, HBO, Avid).
  • Pipeline Execution: Built and ran a structured outreach system (research, segmentation, pitches, follow-ups) to convert priority prospects into sponsor-ready deals aligned with festival needs.
  • Retention & Stewardship: Sustained an 85% sponsor renewal rate through sponsor check-ins, fulfillment confirmations, and post-festival impact recaps.
  • Activation & Fulfillment: Executed sponsor activations for March festivals (2022–2025), reaching 1,000+ attendees annually, managing deliverables across program/website, social, signage, and screening/panel mentions.

Skills: Sponsorship Acquisition, Partnership Development

Marketing & General Managing Intern | ¡OYE! Group

May 2023 – Aug 2023 | Remote

Delivered remote marketing and finance operations for ¡OYE! Group, producing design asset packs and targeted Mailchimp newsletters while maintaining receipt-backed budget reporting and reimbursement-ready documentation.

  • Design Production: Built campaign asset packs (poster + social tiles + newsletter header) in Canva/Photoshop, delivering web- and print-ready exports with consistent sizing, typography, and brand formatting.
  • Email Campaigns: Drafted and deployed targeted Mailchimp newsletters with segmentation, clear call-to-action hierarchy, and link tracking aligned to specific program promotion windows.
  • Budget & Expense Ops: Implemented an Excel budget-to-actual workbook with category coding, receipt log, and variance checks; and compiled reimbursement-ready packets (receipts, vendor notes, expense summaries).

Tools: Canva, Adobe Photoshop, PowerPoint, Mailchimp

Skills: Email Marketing, Graphic Design

Production Intern | Hoff Studios

May 2023 – Aug 2023 | New York, NY

End-to-end 12 episodes of YouTube + podcast production across pre-production planning, on-set coordination, and post-production delivery. Supported editing with Adobe Premiere Pro, keeping shoots organized and edits review-ready through structured notes, continuity tracking, and clean media workflows.

  • Post-Production: Assembled cuts, tightened pacing, placed b-roll/graphics, and exported publish-ready deliverables; packaged versions and revision files for producer review.
  • On-Set & Recording Support: Managed day-of logistics and capture (call times, mic checks, levels, backups), coordinating talent/crew readiness, and organizing audio assets + edit notes.
  • Set Dressing & Logistics: Built prop/set-dressing lists and continuity notes; coordinated equipment/prop rentals and purchases (vendors, pickup/returns) with receipt tracking.

Tools: Adobe Premiere Pro, Adobe Audition

Skills: Video Editing, On-Set Coordination, Production Logistics